FAQ

Who is Localeze?
Who is Localeze?
Localeze is the largest online business content manager 100% focused on improving online local search results for local search engines, businesses and ready-to-buy consumers. Localeze partners with National brands to help them easily and affordably maintain accurate, up-to-date and enhanced local business listings content across 85 leading online local search engines.

Localeze is the online business content management market leader with:
- The largest and most accurate set of Gold Sourced content – local listings verified and enhanced directly by businesses.
- The largest number of active relationships with local businesses and national brands.
- The largest number of content management and local search experts in the industry.
- The largest network of local search engine partners in the industry.
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Why is local search important for my business and my brand?

Why is Local Search Important for My Business and My Brand?
Research shows that consumers are increasingly turning away from traditional offline sources and adopting online local search engines to find qualified local businesses. In fact, each month, nearly 2 billion local searches are performed by consumers looking for the products and services they need, right in their neighborhood. Over 80% of those searches begin with search engines, and up to 90% of those consumers find qualified businesses on local search engines—not on Web sites or through paid search links.

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Why should local search engine listings be part of my online marketing program?

Why Should Local Search Engine Listings be Part of My Online Marketing Program?
Until recently, the major online search engines relied on web site crawling to capture information about local businesses. However, to improve the comprehensiveness and quality of the local business content they display, they created separate “local” search engine sites, including Google Maps^®, Yahoo Local^®, and MSN Live Local^® and turned to partners like Localeze for the content on local businesses.

With nearly 2 billion local searches performed each month, it is essential the information displayed about your business by local search engines is accurate and up-to-date. Just as important is making sure local search engines receive the kind of keyword-rich enhanced information about your business that will drive prominent placement in local search engine results and motivate consumers to contact your business locations.

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What is Gold Sourced content?

What is Gold Sourced Content?
Localeze understands the value of complete and compelling information in the online local search engine world. We also understand that you have an enormous challenge of ensuring your content is updated, enriched and available to online local search engines every single day. Gold Sourced content is your business listing information after it has been updated and enhanced to appeal to the diverse universe of online consumers and to rise to the top in local search engine results.

How is that achieved? Through our easy Business Registration Manager, our proprietary MetamizerTM content optimization process, and a consultative approach that gives you the benefit of our leading online local search engine experts. We know the language of online local search engines, so we help convert your local business information to take advantage of best practices, such as how to organize local content for maximum impact and how to create a keyword-rich strategy. Better still, online local search engines prefer Localeze Gold Sourced content to traditional database sources because of its reliability. That means greater distribution and visibility for you.

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What is Localeze’s Business Registration Manager?

What is Localeze’s Business Registration Manager?
Simply put, the Business Registration Manager is an easy-to-use desktop tool for you to update and deepen local business information for automatic distribution to leading local search engine publishers. That means no need to painstakingly submit, monitor and update each location across every search engine site to stay up-to-date.

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What is Localeze’s Metamizer™?

What Is Localeze’s Metamizer™?
Metamizer, our proprietary local business content optimization process, was created to address the limitations of algorithmically driven online local search engine technology – the reasons why your brands or locations don’t always rise to the top of local search engine listings. By cleansing, verifying, organizing, interpreting and appending content to your enriched listings, Metamizer prepares your content for high-impact presentation to consumers and improves the likelihood of high ranking and placement in local search engine results. It even tags latitude/longitude point codes to each individual location for maximum local search engine performance.

Along with unsurpassed business content quality and depth, Localeze enables you to go beyond category-forced “top-down” local searches to capture consumers based on how they are searching – top-down, bottom up, or anywhere in between.

Whether a consumer is looking for a category (Auto Service), a specific brand (Precision Tune^®) or something related (“Oil Change”); with Localeze you have the shortest and easiest path to qualified consumers, connecting with them based on their terms.

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How will Localeze help ready-to-buy consumers find my business locations?

How Will Localeze Help Ready-To-Buy Consumers Find My Business Locations?
With the Localeze Business Registration Manager, you have an easy way to review and update the information about your business locations that is displayed by local search engines. Better yet, Localeze helps you enhance your local business content with the rich and robust information that improves your chances of appearing at the top of local search engine results and increases the likelihood consumers will contact your individual business locations. Information such as the products and services you offer, the brands you carry, corporate web site link, the hours of operation of local stores, languages spoken and much more.

And, Localeze automatically distributes your Gold Sourced content to the largest network of local search engine partners in the industry, so you reach local consumers wherever they are searching and eliminate the need to invest time and money managing local business content directly.

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How can Localeze help me consistently manage my local online brand presence?

How Can Localeze Help Me Consistently Manage My Local Online Brand Presence?
With the Business Registration Manager, Localeze puts you in control of the type of business content displayed by local search engines, enabling you to better manage the online presence of your brand. Because you have a single source for creating, enriching and distributing the most accurate and up-to-date information about your business locations, you are empowered to manage your brand image across the most popular search engines on the Internet.

Without actively managing your local business content, up to 30% of the information currently being displayed on locations can be out-of-date or inconsistent, or missing altogether – and certainly does not include keyword-rich, compelling information to drive your brand or business listing to the top of local search engine results. Until now, there has been no single source to improve your visibility by making sure local business content is consistent, enhanced and updated across a wide network of leading local search engine sites.

Localeze distribution partners receive enriched, business-verified Gold Sourced content as frequently as weekly, putting you in front of ready-to-buy online consumers, wherever they may be looking.

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How can Localeze improve the online visibility of my brand?

How Can Localeze Improve the Online Visibility of My Brand?
Even if your online marketing program includes Search Engine Optimization (SEO) and pay-per-click campaigns, your brand may still not appear – or appear as you need it to – in the results displayed by local search engines. And, these “localized” sites largely receive priority placement over traditional search engine results in local search results. That’s because online search engines no longer rely solely on web site crawling to capture information about businesses. Instead they use partners like Localeze to provide them with powerful, complete business content.

By partnering with Localeze, you have an easy and affordable way to review and update the information that local search engines display about the individual locations of your brand. You also have an easy and affordable way to enrich the displayed business content with the kind of keyword-rich information that helps improve ranking and placement in local search engine results and motivates consumers to contact your business locations – Gold Sourced content. And you can automatically distribute your Gold Sourced content to the largest network of online search engine partners in the industry.

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How can Localeze save me time and money managing my online content?

How Can Localeze Save Me Time and Money Managing My Online Content?
With the Localeze online content management solution, you no longer have to invest time and resources to monitor, add or enhance your local search engine content. Using the Localeze Business Registration Manager, you have a single source for rapid bulk submission, and easy desktop access to update and distribute the richest, most accurate information about your products, services, locations, promotions, and much more – as frequently as weekly.

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I have store locator information on my web site; do I still need Localeze?

I Have Store Locator Information on My Web Site; Do I Still Need Localeze?
While it’s important to give visitors to your corporate Web site access to your individual locations, more than 80% of consumers searching for local products and services start their search with a search engine. This means that if you don’t send updated business content to the local search engines, up to 80% of the customers looking for the type of products and service you offer may not see updated, complete and accurate information on your locations. With Localeze, you have an easy, affordable and dependable way to update and enhance your business content and automatically distribute it to the largest network of local search engine partners in the industry.

And, updating and distributing local search engine listings with your Web site url provides hundreds to thousands of inbound links to your corporate Web site, which is critical to improving your corporate site’s organic search engine rankings as well.

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I’ve already submitted my business listing to one of the major search engines so how can Localeze help?

I’ve Already Submitted My Business Listing to One of the Major Search Engines, So How Can Localeze Help?
While the majority of local searches begin on a major search engine, research shows that over 50% of consumers complete their local searches elsewhere, including on dozens of Interactive Yellow Pages, industry-vertical sites and local specialty directories. If you are not managing your business content across all these local search engines, chances are you’re missing the opportunity to reach and convert highly motivated consumers.

With Localeze, you have a single source for managing and distributing essential local business content to the largest local search engine network in the industry. Localeze currently has over 85 local search engine partners, including Google Maps^®, Yahoo Local^®, MSN Live Local^®, Superpages.com^®, Yellowpages.com^®, and DexOnline^®. One place for updating and submitting business content means less money and less time spent on local content management – and maximum reach.

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How Soon Will I Begin to See My Listing in Local Search Engines?

How Soon Will I Begin to See My Listing in Local Search Engines?
Many Localeze search engine partners receive updated Gold Sourced content as frequently as weekly. While local search engine partners select their individual update frequency, generally your local online business listings will appear within sixty days of initial submission.

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How can I improve my knowledge of local search engine content management?

How Can I Improve My Knowledge of Local Search Engine Content Management?
As a Localeze Gold Sourced Content customer, you can take advantage of Localeze’s consultative approach to increase your knowledge about best practices for online local search engine content management. With increased knowledge and a market-leading partner like Localeze, you will feel confident that you’ve made the best possible decisions for your company’s online local content marketing program.

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How is the Localeze solution priced?

How is the Localeze Solution Priced?
We understand that you want the greatest return on your investment. You want visibility and results. That’s why we’ve created a simple and affordable pricing model that’s based on the number of locations you manage. It’s that easy. Verifying and enriching your local listings across the largest network of online local search engines in the industry provides the greatest results for national and regional brands. Please contact your Localeze representative for the details.

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Online Local Search Engine Content Management

The collection, enrichment, optimization and distribution of deep, accurate business listings and Gold Sourced content – verified by businesses themselves. Learn More.