Metamizer™ Content Optimization Solution

The Unique Added Value in the Middle

Before basic listings and business-verified Gold Sourced content is distributed to local search engines, it is driven through our proprietary Metamizer content optimization process, created to address wide variations and challenges of organic local search engine content performance – the reasons why businesses and brands don’t always rise to the top of online local search engine results.

Metamizer Process

The Metamizer process starts by cleansing, validating and enriching both basic listings and Gold Sourced content data to insure the highest possible content optimization and quality. Localeze even tags latitude/longitude point codes to each business location for maximum local search engine performance.

Symantex classification

Next, we add organization, structure and normalization to enriched listings with our proprietary Symantex™ classification and content matching system for high-impact presentation, “rankability” and “findability.” Symantex was built using over 31 million real terms from local ads and Localeze business customers directly. Each term is ranked for popularity and organized into related content-presentation groups then individually tagged to every geo-coded local business listing. Together, Metamizer and Symantex enable local search engines to deliver high-impact listings and matching of unstructured consumer search terms with only those businesses offering exactly what consumers are looking for. That’s precision in action.

Learn about Localeze’s Enhanced Business Registry, our powerful central repository of all Localeze premium business data.

Metamizer™ and Symantex™, Localeze’s proprietary local business content optimization process, was created to address the limitations of algorithmically driven online local search engine technology – the reasons why relevant businesses don’t always rise to the top of local search engine listings.