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Local Search Engine FAQ

• Who is Localeze?

  Who is Localeze?
  Localeze is the largest online business content manager 100% focused on improving results for online local search engines, businesses and ready-to-buy consumers.  We provide local search engine publishers the most accurate, up-to-date and keyword enhanced local business listings in the industry – including Gold Sourced content, data that is verified and enhanced by businesses themselves. Our proprietary Metamizer™ process and Symantex™ classification engine cleanse, verify, enrich and organize our premium data for high-impact presentation, “rankability” and “findability.”

  Localeze is the market leader with:

  • The largest and most accurate set of keyword and attribute-rich Gold Sourced business-verified listings.
  • The largest number of active relationships with local businesses and national brands.
  • The largest network of select Authorized Channel Partners.
  • The largest number of content management and local search experts in the industry.
  • The largest network of local search engine partners in the industry.

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• Why Do Local Search Engines, Interactive Yellow Pages Publishers and Mobile Local Search Web Application Providers and Developers Need Localeze?

  Why Do Local Search Engines, Interactive Yellow Pages Publishers and Mobile Local Search Web Application Providers and Developers Need Localeze?
  Simply put, the Localeze solution dramatically enhances the online experience you give your local users. Whether you’re a major search engine provider, interactive Yellow Pages publisher, social networking search site or industry vertical local search engine, Localeze helps you build loyalty, traffic and advertising revenue.

  First, Localeze collects, validates and manages the largest set of accurate basic business listings in the industry – over 16 million listings.  This data comes from the widest range of credible sources including business White Pages, smart web crawling, proprietary utility sources, Authorized Channel Partners and most importantly, local businesses themselves. Nowhere else can local search engines find this quantity and quality of verified local business content.  But Localeze goes far beyond just providing high-quality basic business listings.

  The Localeze Business Registration Manager makes it easy for businesses to add, update and enhance local listings with unique keyword-rich attribute information such as products and services offered, brands carried, payment methods accepted, languages spoken and much more – information that helps users find exactly what they’re looking for, whether they’re on a discovery or recovery search mission and data that helps you rank and deliver the most qualified local businesses.

  Then, our proprietary Metamizer process takes all Localeze data and drives it through a rigorous content optimization process that cleanses, validates, and enriches the metadata to insure the highest possible content quality.  The process even tags latitude/longitude point codes to each business location for maximum local search engine performance. 

  Finally, we add organization, structure and normalization to keyword-rich listings with our proprietary Symantex™ classification and content matching system for high-impact presentation, “rankability” and “findability.”

  The result is what we call Localeze Gold Sourced content, which enables you to deliver powerful results, every time, right down to targeted, search-query-based advertising. And that’s good for your business.

  With our flexible content access options, you can receive Gold Sourced content as often as weekly from the Localeze Enhanced Business Registry--the central repository of all business data created through the Metamizer process--delivering the highest quality enriched data possible at the fastest speed. Plus, by giving you proprietary confidence code tools, you have the control to easily select, filter and load data based on your specific needs as well as those of your users and advertisers.

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• What is Gold Sourced Content?

  What is Gold Sourced Content?
  Localeze offers a complete set of data attributes, allowing local search applications to accurately answer both discovery and recovery type local search queries.  These attributes include business name, business address, Web site address and verified phone number, and 11 different levels of descriptive keyword metadata describing the unique fabric of a business. Listings are keyword enhanced and verified by local businesses themselves, making Localeze the largest online content manager that provides business-verified and enriched content. And that’s why we call this data Gold Sourced content.  No other online content manager provides this deep level of verified local business information.

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• How Does Localeze Gather Gold Sourced Content?

  How Does Localeze Gather Gold Sourced Content?
  As the online business content management market leader, Localeze has cultivated the largest number of active relationships with local businesses and national brands in the industry, both directly and through our Authorized Channel Partner program. 

  The Localeze Business Registration Manager includes an easy desktop tool for local businesses to add and update basic business information and to enrich business listings with the unique, compelling, and keyword-rich information consumers look for:  products offered, brands carried, specialties, hours of operation, payment methods, languages spoken and much more.

  This business-verified data is complemented by data sources that include business White Pages, selective web site crawling, interactive agencies, search-engine marketing firms and proprietary utility sources.

  Ultimately, it is our proprietary Metamizer content optimization process that cleanses, verifies, enriches and organizes our premium content for high-impact presentation, “rankability” and “findability”, making it easy for you to interpret and match unstructured consumer search queries with qualified local businesses.

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• How Can Localeze Help Increase My Online Advertising Revenue?

  How Can Localeze Help Increase My Online Advertising Revenue?
  Meaningful online local search experiences earn the trust and loyalty of online consumers.  Increased consumer loyalty and the resulting increase in organic local search engine traffic provide more opportunities for you to sell and serve advertisers and drive incremental revenue.

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• How Does The Localeze Solution Help Me Generate Traffic?

  How Does The Localeze Solution Help Me Generate Traffic?
  You know that users’ expectation for fast, relevant local business results is no longer a wish, it’s a demand. As local business data proliferates online, you’re forced to improve the accuracy and depth of local search results. Compelling and pertinent local business content generates user loyalty, stickiness and repeat visits.  Localeze provides the most business-verified Gold Sourced content in the industry and then drives it through our rigorous Metamizer enhancement and optimization process to increase its "rankability” and “findability” as well as structure and organize it to improve its presentation for the limited real estate of local devices. Best of all business-verified content is updated and available as often as weekly.   

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• What Is Localeze’s Level of U.S. Data Coverage?

  What Is Localeze’s Level of U.S. Data Coverage?
  Localeze has a complete national footprint of local business data that includes all geographic areas and business verticals in the United States.  Whether you require all complete US listings, geographic listings, or vertical (by industry) listings, we can provide you with just the right solution.

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• How Often Are Localeze Business Listings Updated?

  How Often Are Localeze Business Listings Updated?
  Our local search engine partners benefit from the most frequent content delivery updates in the industry, with Gold Sourced content updated as frequently as weekly.  We provide you with the ultimate in flexibility and quality with multiple content access options from our Enhanced Business Registry. This central data repository contains the highest quality base data available as well as Gold Sourced content, business data that was verified and enhanced by businesses themselves.  Both base and Gold Sourced content is improved through the Metamizer optimization and Symantex classification processes.  The Enhanced Business Registry ensures the highest content quality, including proprietary confidence code tools, giving you the ultimate control to easily select, filter and load data based on your unique needs.

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• How Can I Improve My Knowledge of Local Search Engine Content Management?

  How Can I Improve My Knowledge of Local Search Engine Content Management?
  Localeze is an experienced authority in local search engine content management. As a Localeze partner, you take advantage of our consultative approach to increase your knowledge about best practices for online local business content management.

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• How is the Localeze Solution Priced?

  How is the Localeze Solution Priced?
  Our affordable content licensing fee gives you access to the largest and highest quality business listings data available, including Gold sourced content that is verified and enhanced by businesses themselves. Better still, our affordable content licensing fee includes the Metamizer enhancement, optimization, structure and organization process that gives you the ability to improve content “findability” and “rankability.”  Simply put, Localeze helps you meet your gold standards for user and advertiser satisfaction.

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