Our Learning Center offers cutting-edge news and information on the rapidly moving local-search markets and related trends.
Here you'll find selected articles, white papers, case studies and other critical information designed to help you navigate the local-search market.
- What You Don't Know About Local Search Can Hurt You
-- Andy Gordon, vice president of content acquisition discusses the importance of online search visibility and how to help avoid the pitfalls of being misinformed on local search today. - Defining Two Types of Local Searches: Recovery and Discovery
-- Gib Olander, director of business development with Localeze, explains the two main forms Web searches can take, and why businesses should be aware of how they work when managing their local-search presence. - Why You Must Provide Local Content to Succeed
-- Brian Wool, vice president of content distribution for Localeze, offers the key reasons why businesses must provide local Web content if they wish to remain competitive. Learn more about the marketing advantages of local content. - Everything's Local in Mobile Search
-- In a May column for leading interactive marketing site ClickZ, Localeze vice president of content Brian Wool describes how local business data is growing more important for mobile platforms. Find out about the tools and tactics mobile carriers are using to extend local search to users—and what that means for search engines.
- The Long Tail of Local Search
-- In a March column for leading interactive marketing site ClickZ, Localeze vice president of content Brian Wool shares his insights on how the economics of the Web has made new niche local search businesses possible. In his article, he explains why these small businesses are becoming critical to the business model of giants like Google.
- How to Stand Out in Local Search
-- In this short video, Localeze account executive Shiva Sharif spells out why plain-vanilla local business listings are not being found by consumers - and what to do about it. If you’re a merchant hoping to raise your local search profile, don’t miss this one.
- Creating the Ideal Local Search Experience
-- This white paper, by i411’s Altaz Bhanji, offers some valuable pointers on what works for local searches. Find out why offering access to obscure information is becoming a key differentiator for search engines.
- Precision Tune Auto Care Improves Web Visibility with Localeze
-- In this case study, learn how Precision Auto Care improved the accuracy of its local business listings, enhanced its listings with rich, detailed business data and improved its position in local search, all with the help of Localeze.
